It’s difficult to think about McDonald’s without picturing its recognisable clown mascot, Ronald McDonald.

This upbeat figure was associated with the fast-food juggernaut for many years, but in 2016 his position inside the corporation underwent a significant change.

What caused his abrupt exit from the spotlight? In this piece, we explore the fascinating tale of the clown’s disappearance and the elements that led to it.

The Trend of Creepy Clowns

The “creepy clown” fad was an odd phenomenon that swept through the US and the UK in 2016.

Individuals started terrorising neighbourhoods, holding guns, and dressing like scary clowns.

McDonald’s acted after learning about these instances through disturbing reports.

The business made the decision to remove Ronald McDonald from its advertising efforts in reaction to the uncomfortable atmosphere these sightings of clowns had produced.

The primary motivations for this action were stated as concerns for community well-being and public safety.

Some may find this decision shocking, but it was McDonald’s attempt to distance itself from the frightening clown images that had become popular.

The action demonstrated the business’s dedication to client safety and consideration for their worries.

Negative Promotion

Since the 1960s, Ronald McDonald has represented the brand, but he has come under increasing fire for encouraging youngsters to eat unhealthy fast food. His detractors claimed he contributed to childhood obesity.